Event manager google how to#
Event manager google pdf#
Event manager google code#
Event manager google download#

Step one: Enable built-in click variables If you have a large site or you want to track many different things, GTM can also help you scale your event tracking easily.

Event manager google code#

However, if you’ve never worked with code before, you might find tracking events with GTM easier than doing it manually. Google Tag Manager can be a little tricky to navigate if you aren’t familiar with it.

Event manager google how to#

How to set up event tracking with Google Tag Manager Your tracked events can be found under “Behavior” in Google Analytics. You can view your tracked events by clicking “Behavior” in the sidebar and scrolling down to “Events.” Then, check Google Analytics to see if the event showed up. The simplest way to do this is to trigger the event yourself. Once you’ve added event tracking code to your page, the final step is to make sure it’s working. Step four: Verify that your code is working You can find a list of common event handlers, as well as a more in-depth explanation on how they work, here. For instance, if you wanted to track how many times visitors clicked on a button, you would use the onclick event handler and your code would look like this: You’ll need to use something called an event handler to do so.Īn event handler is a HTML term that triggers your tracking code to fire when a specific action is completed. Ga('send', 'event',, ,, , ) Īfter filling in the information that defines the event you want to track, add this snippet to the relevant element on your webpage. Here is the format for an event tracking code snippet: Source: Analytics Help Step three: Add code snippets to elements you want to track Replace GA_TRACKING_ID with your own tracking ID. This code snippet enables Google Analytics to track events on your site. Window.dataLayer = window.dataLayer || įunction gtag() Once you have your ID, add the following snippet right after the tag of each page: You can find your tracking ID by going to the admin section of your GA account and navigating to the property you want to track. If you haven’t done so already, set up a Google Analytics property and get your tracking ID. Step two: Connect your site to Google Analytics A little thought and planning up front can save you a lot of hassle down the road. Remember, if you decide to change the structure of your event tracking later, your data won’t be reorganized retroactively. Decide which categories, actions, and labels you’ll use, and choose a clear and consistent naming pattern for them. Source: Google Analytics Step one: Decide how to structure your reportsīefore you dive into tracking your events, come up with a plan for how you want your data to be organized. If you don’t need to keep track of anything numerical, it’s fine to leave this component out of your event.Ī table of the four components of an event. Unlike the first three components, which are made up of text, value is always an integer.įor instance, if you wanted to keep track of a video’s load time, you would use the value component to do so.

Value is an optional component that lets you track a numerical value associated with an event. Market Research Data-Driven Market Research and Competitive Analysis Value

Event manager google download#

For instance, if you have several PDFs available for download on your site, you can keep track of how many people download each one by labeling each separate event with the PDF’s title.Ī label is optional, but it’s almost always a good idea to use one. Your label provides more information about the action taken.

Event manager google pdf#

If you’re tracking downloads of a PDF file, for instance, you might call your event’s action Download PDF. ActionĪn event’s action describes the particular action that the event is set up to track. You can create more than one type of event to track in the same category “basket.”įor instance, you could create a category called Downloads to group a number of different events involving various downloads from your site. CategoryĪ category is an overall group of events. These are category, action, label, and value. Each event is made up of four components that you define. What exactly is an event? Before you start tracking events, it’s important to understand how they’re put together. The other is to set up tracking through Google Tag Manager.īoth methods are doable without a developer, although you may find it easier to use Google Tag Manager if you have no coding experience. There are two different ways you can set up event tracking in Google Analytics.